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Online Communities
Online qualitative research with more resources for the consumer to express himself and over an extended time period.
For us, the real benefit of the Online Community is the possibility of providing a record of spontaneous dialogue between consumers related to a product, service or a brand
It is something very similar to the anthropologic techniques in which the researcher plunges himself into the middle of users’ interactions, to see ‘from within’ how they usually behave and learn about the implied assumptions that they share related to different topics
Usefulness of Online Communities
Online communities for Market Research
They are created to carry out an analysis of the situation with regards to a product. Generally they include the value of the product and the marketing which comes with it, like: the price, distribution and communication .
In the same way it considers the value of the products of competitors and of their elements of marketing.
As a result, a comprehensive view is obtained of the different elements that compete in the market, the perceived strengths in them and the reasons for these strengths. Ultimately, an analytical and strategic perspective of the product in the market and the strengths which carry it.
In the same way it considers the value of the products of competitors and of their elements of marketing.
As a result, a comprehensive view is obtained of the different elements that compete in the market, the perceived strengths in them and the reasons for these strengths. Ultimately, an analytical and strategic perspective of the product in the market and the strengths which carry it.
Online communities for Market Research
They are created to carry out an analysis of the situation with regards to a product. Generally they include the value of the product and the marketing which comes with it, like: the price, distribution and communication .
In the same way it considers the value of the products of competitors and of their elements of marketing.
As a result, a comprehensive view is obtained of the different elements that compete in the market, the perceived strengths in them and the reasons for these strengths. Ultimately, an analytical and strategic perspective of the product in the market and the strengths which carry it.
In the same way it considers the value of the products of competitors and of their elements of marketing.
As a result, a comprehensive view is obtained of the different elements that compete in the market, the perceived strengths in them and the reasons for these strengths. Ultimately, an analytical and strategic perspective of the product in the market and the strengths which carry it.
Online Communities for Innovation
Its aim is essentially creative, geared to the generation of innovation.
These Online Communities can be created to work on any phase of the Design Thinking process; i.e. to explore, to devise, to test, as well as work on the implementation.
They are equally useful to develop the general marketing
strategy and its possible roll-outs in the market:
distribution, communication, etc.
These Online Communities can be created to work on any phase of the Design Thinking process; i.e. to explore, to devise, to test, as well as work on the implementation.
They are equally useful to develop the general marketing
strategy and its possible roll-outs in the market:
distribution, communication, etc.
Online Communities for Innovation
Its aim is essentially creative, geared to the generation of innovation.
These Online Communities can be created to work on any phase of the Design Thinking process; i.e. to explore, to devise, to test, as well as work on the implementation.
They are equally useful to develop the general marketing
strategy and its possible roll-outs in the market:
distribution, communication, etc.
These Online Communities can be created to work on any phase of the Design Thinking process; i.e. to explore, to devise, to test, as well as work on the implementation.
They are equally useful to develop the general marketing
strategy and its possible roll-outs in the market:
distribution, communication, etc.
